![]() Rhinoceros beetles became popular in that social background and may be affected by monsters in TV program as the description in Ref.6 and easiness of breeding (much easier than stag beetles and longicorn beetles). Although dogs and cats are the most popular ones in the pet boom, the term “pet” contained diverse species including insects. Rapid urbanization led to increased demand for nature. ![]() Ordinary people got out of poverty in the period of high economic growth. Rhinoceros beetles became popular during the pet boom in 1960’s-1970’s. Why rhinoceros beetles became popular in Japan? The beetle became overwhelmingly popular until 1974 (Ref.6). The breeding of the insect started until 1971 (Ref.5). It started to be sold in department stores until 1968 (Ref.4). Then it appeared as one of pets in 1966 (Ref.3). The beetle appeared in a book that introduces how to care insects as teaching materials in 1960 (Ref.2). Rhinoceros beetles became popular in 1960’s. Rhinoceros beetles became popular in 1960’s In this period rhinoceros beetle and stag beetle were not seen in any literature. “Insect seller” were seen until before World War II (Ref.1). Breeding of the insects was established and its pioneer made huge profit. Singing insects came to ordinary people’s life in the Edo period (1603-1868). Singing insects continued to be popular in noble people in the Heian period (794-1185) and they appear in the representative literary works, the Pillow Book (10th-11th century) and the Tale of Genji(11th century). Some of the poems describe crickets as insects with beautiful sounds. The oldest evidence appears in the Man’yōshū, which is the oldest (compiled sometime after 759 AD) existing collection of Japanese poetry. Much earlier than rhinoceros beetles and stag beetles become popular, Japanese people enjoyed singing of insects.
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